
Extreme watchmaker Romain Jerome decided to use the pandemonium and chaos caused by Iceland’s Eyjafjallajokull to sell watches, or in this case, to sell a watch. The Romain Jerome Eyjafjallajokull DNA is a limited edition series watch. How many you ask? One. So don’t expect to have one even if you dare jumping into the angry volcano’s mouth.
Like Romain Jerome’s Moondust-DNA that contained actual dust from the moon, the Eyjafjallajokull DNA also contains actual ash and rock fragments from the volcano which is confirmed by a certificate of authenticity that comes upon purchase.
From the creators own words, “conveys memories of fire and lava, swept over by powerful images of dust and winds, and testifies to primeval energies as well as human vulnerability…”




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