Now you see, now you don’t. That might as well be your battle cry if you have this watch on your wrist, ready to mesmerize your seatmates into digital oblivion.

We are talking about the 100% LED Concept Watch, which is really just a concept watch so you have to understand that there is always that element of “disbelief”. The watch is a product of the wild but capable imagination of 100% Design’s Hironao Tsuboi, a Japanese designer. The watch may be nearer to reality, provided the designer hurdles some of the technical challenges of the watch.

Those who go for the minimalist look will appreciate the uncluttered look of the 100%…