Artya creates a fondling collection of women’s watch, called the ‘Coup de foudre’ in French, which literally translates in English as ‘a bolt of lightning’ which the creator corresponds to ‘love at first sight.’ While it proves that attraction can be fatal being struck by lightning, the collection features hand-decorated dials that undergone a drastic process of collage, paintbrush, pigmentation, forging and etc. The watches feature a somewhat grungy design, with artistic designs that aim to attract women, and perhaps accidentally a few men. The watches have a self-winding movement with 28,800 vibrations per hour. It also has a 42hour power reserves and fashioned with 25 shiny jewels.

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